When you think of the Netherlands, what springs to mind? If you’re into racing, you might think of Assen. Legendary! But other than that? Windmills? Heineken? Cheese, canals, tulips… weed?
What about Dutch Design?
Innovative, minimalist, experimental and quirky at times. Just some terms used to describe Dutch design esthetics. At the same time, you could say the same about our design foundations. Throw functionality, usability and safety in the mix, and you have the recipe for our philosophy. At the R&D department, our design team works like a well-oiled machine, creating new ways to improve your ride, blending fashion with technology. Rumor has it that our designers don’t even have office chairs – they supposedly do their work from the seat of their bikes. That’s not even far from the truth: several times in the design process, computers are shut off and engines are started for some real-world testing. It leads to new insights and improvements, but admittedly, we also love a good ride.
How it all started
About 30 years ago, we were experimenting with gloves and found a new (and more cost effective) production method for waterproofing them. These gloves were a success. We were onto something! Soon after, we launched our first jacket. It looked nothing like the Macna jackets you know today, but even then it already had the solid price / quality ratio going on. We never stepped away from that approach. Since then, we’ve had our fair share of innovations: the Sandwich System, Vision vest, Summer Comfort System, Twin Shell, and Night Eye, just to name a few. And as our brand grows globally, we will continue to do so!